Amazing Insights
Data-driven intelligence on the evolving Multicultural Beauty market.
Featured Report
BLACK BEAUTY FORWARD
REALITY CHECK
SPENDING IS DOWN
BEHAVIOR IS SHIFTING
CONSUMERS AREN'T QUITTING BEAUTY... THEY'RE REDEFINING IT.
The Big Shift
37%
of consumers spent LESS on beauty
28%
Only spent more
-9%
Net change (lowest since 2020)
This isn't a decline in interest.. It's a shift toward smarter spending
What Consumers Are Doing
Consumers aren't abandoning beauty, they're adapting:
- Switching to affordable brands
- Simplifying routines
- Choosing value over excess
35%didn't change spending — A stable, loyal core still exists
Where Money is Moving
Not all channels are losing
+48%
SEPHORA
+42%
Amazon
+48%
Services
-33%
Salons
The Retail Reality
64%still shop at Walmart
51%use Amazon
Consumers want:
- ✓ Convenience
- ✓ Better pricing
- ✓ Easy access
Omnichannel isn't optional anymore, it's survival
The Unexpected Twist
Even high-income consumers are cutting back:
-6%
Spending
-5%
Units
Luxury mindset is changing
"Is it worth it?" matters more than ever
What Winning Brands Will Do
Winning brands will:
- 1Balance premium + value
- 2Focus on bundles & smart pricing
- 3Win on convenience + accessibility
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