Award-Winning Insights Firm

PARTNER WITH THE BEST

Accelerate Your Business with Data Driven Insights and Multicultural Audience Knowledge

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Driving Growth with Unmatched Accuracy

We transform complex data into clear growth decisions.

Strategic Solutions International (SSI) is an award-winning Category Management and Market Insights firm specializing in uniquely contextual data analytics, spot-on consumer insights, and custom brand research.

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Data-Driven Insights

SSI transforms generic retail data into a fully customized, culturally contextualized, and analytically robust database.

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Multicultural Expertise

Uniquely proactive consumer insights designed to uncover the true motivations and cultural influences that drive shopper behavior.

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Custom Brand Research

In-depth, actionable insights tailored to your specific needs including Focus Groups, Surveys, and Product Use Tests.

EARLY INSIGHTS. DEEP UNDERSTANDING. CLEAR TRANSLATION. VALUE-DRIVEN.EARLY INSIGHTS. DEEP UNDERSTANDING. CLEAR TRANSLATION. VALUE-DRIVEN.EARLY INSIGHTS. DEEP UNDERSTANDING. CLEAR TRANSLATION. VALUE-DRIVEN.

Our Services

SSI is Where Insight Becomes Action

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Syndicated Retail Data Reports

SSI transforms generic retail data into a fully customized, culturally contextualized, and analytically robust database.

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Multicultural Consumer Insights

Uniquely proactive consumer insights designed to uncover the true motivations and cultural influences that drive shopper behavior.

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Custom Brand Research

In-depth, actionable insights tailored to your specific needs including Focus Groups, Surveys, and Product Use Tests.

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Exclusive Beauty Supply Data

Independent Beauty Supply Channel Insights backed by 10 years of authentic beauty supply scan data from stores nationwide.

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Strategic Consulting

SSI serves as a true strategic partner offering dedicated consulting support for ongoing guidance, ideation, and real-time problem solving.

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Category Management

SSI provides comprehensive category management solutions that help brands optimize shelf space, pricing, and assortment strategies.

How We Work

Drowning in Data? Data without Direction Doesn't Grow Brands

Since 2004, SSI has delivered cutting-edge strategies to leading Multicultural Beauty brands, helping them uncover white spaces, identify high-value market opportunities, and align innovation with their core competencies.

Facts

We Specialize in Growing Businesses

25+

Years in Industry

$100MM+

Growth Driven

50+

Brand Partners

Portfolio

Learn Something About Our Case Studies

SSI multicultural beauty research reports

In the first texture study SSI created a total market segmentation based on all ethnicity groups. In 2021 and 2023 this report has drilled down to the core multicultural haircare consumers: African American, Latina, and multiracial women.

These consumers represent around one third of women in the United States, with this proportion predicted to increase considerably over the next 20 years.

African American, multiracial, and Latina women are heavier users of haircare, and cover the full texture continuum, from straight, to zig zag coily, and chemically altered textures.

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Why SSI

The SSI Difference

Eight pillars that define how we deliver authority, culture, and premium insight.

Early Insights

We see emerging trends before they are widely recognized, giving clients a competitive edge.

Deep Understanding

We invest time in market dynamics and consumer behavior so insights are accurate and contextually relevant.

Clear Translation

We translate complex data into clear, actionable insights clients can use in decision-making.

Value-Driven Approach

We focus on ongoing, data-based, actionable insights — not one-off research projects.

Strategic Prioritization

We deliver irreplaceable signals and consumer proximity with speed and relevance.

Omni-Channel Platform

A multi-channel data platform delivering consistent value and high-quality sustainable outcomes.

Specialized Access

Direct access to trend-originating consumers — more valuable than sheer breadth.

Additive Partnerships

We foster collaborative partnerships that strengthen value for all parties involved.

Testimonials

What Industry Leaders Say About SSI

"SSI has always been at the door and in the rooms when people have talked about how we better understand beauty for the consumer… With Romina Brown, we always know we're going to be at the heart of the consumer."

Dawn Williams Thompson

Brand Strategist & Consultant

"SSI has been very instrumental in our journey and creating Mielle… helping us understand consumer insights. We are grateful for SSI and all that you have done."

Monique & Melvin Rodriguez

CEO & COO, Mielle

"Your partnership has been invaluable, both in unlocking consumer insights and driving business performance."

Nicole Shaw

Director of Shopper Insights, Mielle

"I can't really say enough about the SSI team… You have been instrumental in helping us navigate the category."

DeeDee Cornier

Vice President of Marketing, EStyle

Leadership

Meet the CEO

Founder

Since 2004

Romina Brown

CEO & Founder, Strategic Solutions International

Romina Brown founded SSI in 2004 with a clear conviction: the Multicultural Beauty industry deserved data, context, and consumer truth that legacy research firms were not delivering. Two decades later, she leads SSI as a recognized authority — translating complex retail and cultural signals into ongoing, actionable insight for the world's leading beauty brands.

Under her leadership, SSI has become a trusted strategic partner to retailers, manufacturers, and challenger brands shaping the future of multicultural beauty.

Read the SSI Story

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